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Branding Questionnaire
Fill out the below QUESTIONNAIRE
Client Info
Name
*
First Name
Last Name
Business Name
*
Email Address
*
Phone
(###)
###
####
Address
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
Who and What You are Offering?
Can you give a short summary of your business?
Are you service based or product? If both, which is more important to you?
What is the meaning or story behind your business name?
How did you get into your business?
What pain points are you experiencing in your business right now?
What purpose is your business serving?
Why do clients/customers choose you? What sets you apart?
What makes you different than others in the industry?
How are your clients/customers finding you? Social media? Referral? Ads?
Do you have a mission statement or tagline? If so, what is it?
On average what is the total amount a typical customer spends to hire you or purchase your products? Are your price points comparable to others like it on the market?
What are your goals for your business? 1 yr? 3 yr? 5 yr?
If you had to choose 3 words to describe your brand, what would they be?
Target Market - External Evaluation
Do you work with mostly men or women? Or both? (if you can give percentages)
How old is he/she?
Where does he/she live?
What does he/she do for a living? What is their income?
Where does he/she shop?
Favorite restaurant?
What does he/she splurge on?
What does he/she enjoy doing?
Do they have a family? Married? Kids?
Are they on social media? If so what platform?
What is their ideal way to be communicated with? Via social media, in person, phone call, etc?
Target Market - Internal Evaluation
What are his/her hesitations when making a purchasing decision?
What does he/she need?
What are his/her pain points and fears? Are they something that you can help them solve?
What is the most important to him/her?
What is he/she willing to invest in?
Does he/she value, quality, price or convenience?
What does he/she desire in customer service?
What is he/she inspired by?
What brings him/her joy?
What brings him/her excitement?
Competitor
Give a few examples of other business in your field that you admire? What do you like about them? What do you want to do differently from them?
What is going to make your ideal client choose you over them?
Any other businesses in your industry who are a force to be reckoned with whom you don't necessarily admire? What makes them successful?
Aesthetic Principles
Where will your logo primarily be used?
Do you have any color preferences for your new branding? Are there any colors you would like to stray away from?
Name 2-3 brands that you love, describe why
What are some websites that you love? Drop URL's here.
Where do you draw inspiration from your business?
Please give a few examples of logos and typography that you believe are in line with your brand and why?
(if you don't have any in mind, Pinterest is a good place to start)
Do you have any imagery ideas for your branding?
Are there any existing elements in your brand that you would like to keep? if so, please explan?
We will be already providing your Main Logo, Logo Mark (secondary), typography suite, color palette, directions, and instagram feed & story templates. Are there any other
Thank you!
